So-Young Kang was Theme Weaver (host) at SMRT Corporation’s first Customer Experience Innovation conference in January 2016 that brought together thought leaders from various industries to share new ways to increase customer engagement. SMRT is the leading multi-modal public transport operator in Singapore.
Service excellence is one of SMRT’s six core values, with quality customer experience being a critical aspect. ~500 SMRT management and employees attended the conference, with who opened the day.
As millions of people in Singapore experience SMRT during their daily commutes (1 billion passengers in 2015 alone), it was inspiring to see this organization care so much about serving customers well.